Expertise - Jasmine Paul

DIGITAL MARKETING EXPERTISE

Audience Research & Persona Development: Conduct qualitative and quantitative research to craft comprehensive, evolving content strategies.
Data-Driven Content Decisions: Analyze data to inform and refine content choices for optimal impact.
Content Creation: Develop engaging content across formats (blog posts, articles, videos, infographics, social media) to attract and retain target audiences.
Strategic Content Distribution: Drive audience engagement through well-planned content distribution and promotion strategies.

Target Audience & Platform Selection: Conduct market research to identify target audiences and select the most effective social media platforms.
Content Calendar Development: Create and manage content calendars to optimize social media campaigns and maintain consistency.
Performance Monitoring: Track and analyze metrics to refine and enhance campaign performance.
Audience Engagement: Implement effective tactics to drive traffic and conversions through strategic audience engagement.

Content Management: Oversee content across all channels to align with marketing goals and objectives.
Strategic Planning & Creation: Lead the planning and creation of content to ensure it is strategic and impactful.
Team Coordination: Work closely with team members to produce high-quality, on-brand content.
Effective Distribution: Distribute content strategically across channels to maximize reach and impact.
Performance Analysis: Analyze content performance using metrics such as engagement, traffic, and conversions to refine strategies.

Keyword Research: Conduct keyword research to guide and inform content strategy.
SEO-Driven Narratives: Craft compelling narratives that seamlessly integrate SEO best practices.
Engaging Copywriting: Write engaging copy that delivers value, educates, and inspires readers.
Conversion-Focused Content: Shape narratives designed to drive conversions and enhance brand reputation.
Data-Driven Optimization: Use data insights to continually refine and optimize content performance.

Freelancer Contract Management: Draft and manage contracts for freelancers to ensure clear expectations and deliverables.
Freelancer Supervision: Manage and oversee the schedules of 10 freelance writers to ensure timely content delivery.
Content Review & Feedback: Review content for accuracy and clarity, offering constructive feedback and coaching for improvement.
Revision Coordination: Coordinate revisions to maintain consistency with brand guidelines.
Performance Evaluation & Training: Conduct performance evaluations and facilitate training sessions to enhance freelancer skills and output.

Intern Mentorship: Mentor content team interns, promoting professional growth and skill enhancement.
Task Assignment: Assign tasks that align with content strategy and uphold quality standards.
Training & Development: Conduct training on content creation, SEO, and digital marketing principles.
Progress Monitoring: Monitor intern progress, provide constructive feedback, and schedule regular check-ins.
Performance Evaluation: Evaluate intern performance through detailed reports, fostering a supportive and creative work environment.

Workflow Development: Design and implement efficient content creation workflows.
Process Standardization: Create and utilize templates to standardize processes, including content quality approval.
Internal Training Material Development: Create comprehensive training materials focused on content marketing strategies and deliverables to ensure consistency and quality across the team.
Cross-Functional Coordination: Coordinate workflows between stakeholders, sales, management, and internal producer teams for seamless collaboration.
Process Monitoring & Refinement: Continuously monitor and refine processes based on feedback and performance metrics.